The Rescue Gear each have a one-step flip change that allows them to be held or mounted on a Deluxe Rescue Bot. The basic figure sets include a poseable human character in cute proportions, and a Rescue Gear – either a small vehicle with a rescue tool attached or some type of backpack. The initial Rescue Bots figures focused primarily on one scale, but different types of sets allow them to be marketed at a wide variety of price points. Rescue Bots are in the same scale and style as Playskool Heroes, which includes other properties such as Star Wars and Spider Man. With a coherent story focusing on a few main heroes and their human partners, Rescue Bots has hit on a recipe for success. The series debuted with an animated TV show on Hasbro and Discovery’s shared network, The Hub. Transformers: Rescue Bots began in 2011 as Hasbro’s most recent, and possibly most earnest attempt at marketing to the 3-5 year-old demographic through their subsidiary, Playskool. ← Playskool Go-Bots | Continuity: Preschool Transformers | End Movie - Revenge of the Fallen (ROTF) (115).
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